Mobile Location Based Marketing – Why we must evolve from Points of Interest (POIs)

Location Based Marketing - The concept is really simple. We identify a place on a map, create a virtual fence (geofence) around it, and call it a Point of Interest (POI). But, is location information alone enough to create context? Do latitude and longitude still provide the ultimate marketing signal?

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Political Ads: How Location-Based Mobile Marketing can provide a Sustainable Competitive Advantage

How can location-based marketing help a political candidate in election times? Why is location a key component in a political campaign utilizing mobile marketing? Political Ads – In the beginning The first known democracy in the world was developed in…

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Beacons – How to create an ecosystem around mobile location intelligence

How can we build an ecosystem around beacons-based location information? What are the foundations of a profitable location-based business model? Beacons, Audiobooks and a great solution for tourists Last week I presented an idea for Location Based Digital Rights Management.…

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How mobile and location information can reshape very traditional industries

How can traditional industries use mobile technology and location information to create new value propositions for their customers? Setting the stage My wife and I are frequent travelers. She is an architect, so most of our trips include visits to…

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Beacons Part 3: Giving your product the voice it desperately needs

What is the beacons main benefit? Business opportunities are fleeting by nature. You need to be at the right place, at the right time, delivering a message in context, all the time. Most of the customer journey today happens in a…

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Beacons and Marketing Part 2: How Retailers Can Bring Home the Beacons

Though they had a limited impact on last year’s holiday season, some expect 2016 to be a breakthrough year for beacons. Perhaps the most bullish proponent has been BI Intelligence, which believes the in-store devices will influence $40 billion in…

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Positioning ad blocking to rescue publishers and save digital advertising

A digital advertising model that increase relevancy and revenues, decrease ad spamming, and make a better experience for everybody in the ecosystem.

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Will 2016 be the Year of Beacons and Contextual Marketing? Pt. 1

What are beacons? What role they play in marketing and retail? An overview to beacons/iBeacons and other contextual marketing tools

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Big Data – why is it a Big Deal for marketing professionals?

An overview of the role of Big Data in the marketing practice, how it creates competitive advantage, analytics and starting points. Originally posted in Pulse LinkedIn

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Online advertising and ad-blockers. Can you have one without the other?

Online advertising is the fuel that keeps the internet economy machine running. But too many ads ruin the customer experience fostering the ad-blocking era. What is your responsibility as a marketing professional?

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