Location Based Marketing emerged as one of the hottest trends in 2011, and to approach a constantly moving target market, you need mobile tools because business opportunities are fleeting. You need to be at the right place at the right time - all the time. This MENGinar will deliver key learnings and best practices to incorporate Location as part of your marketing mix and help to separate technology facts from buzz fiction.
We present here 13 tips based on recommended best practices and the lessons we’ve learned while implementing location-based games, particularly the SCVNGR app.SCVNGR is a simple game; you go places, do challenges, earn points and unlock rewards. SCVNGR is a very flexible platform that allows businesses and organizations to create challenges and offer rewards to their customers at specific locations. We used SCVNGR for a single large event, but you can create continuous challenges for many places like museums, zoos, restaurant chains, or neighborhoods.
A methodological marketing approach to foursquare check-ins, and 7 location based marketing best practices.In my previous article we analyzed how Foursquare fits into the 7 F’s of check-ins framework and proposed the first group of best practices. Here is the second part Check-ins and Location Based Marketing – “The 5 I’s process” Most check-in applications have a similar approach on how a business utilizes the platform. Before presenting additional foursquare best practices, we need to establish a systematic approach to work with these type of applications. We call this methodology “The 5 I’s process”, and in essence it is similar to other marketing methodologies but with slight adjustments [...]
Why are people sharing their location? What motivates customers to “check-in” and share their whereabouts with the world? Here is an abridged version of a check-in framework that will help you understand best practices in location-based marketing The “7 F’s of Check-ins” FrameworkThe most important drive for check-in, the main F, is FIND. Under FIND, we can distinguish the 7 F’s of checking in.Fun - Fame - Friends - Flirt - Fancying - Following - Freebies [...]
My best wishes of peace and prosperity.