All posts by Claudio Schapsis

Location Based Marketing: It’s Inevitable Role in Your Mix – The Evolution of the Hyper-Local

Location Based Marketing emerged as one of the hottest trends in 2011, and to approach a constantly moving target market, you need mobile tools because business opportunities are fleeting. You need to be at the right place at the right time - all the time. This MENGinar will deliver key learnings and best practices to incorporate Location as part of your marketing mix and help to separate technology facts from buzz fiction.

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Happy New Year – The LBS Way

Our best wishes for you! Happy New Year from Georillas - Location Based Marketing - Our 2012 card.

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Location-Based Marketing Games Best Practices and Lessons Learned – a SCVNGR Experience

We present here 13 tips based on recommended best practices and the lessons we’ve learned while implementing location-based games, particularly the SCVNGR app.SCVNGR is a simple game; you go places, do challenges, earn points and unlock rewards. SCVNGR is a very flexible platform that allows businesses and organizations to create challenges and offer rewards to their customers at specific locations. We used SCVNGR for a single large event, but you can create continuous challenges for many places like museums, zoos, restaurant chains, or neighborhoods.

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Check-in marketing processes – 7 additional foursquare best practices

A methodological marketing approach to foursquare check-ins, and 7 location based marketing best practices.In my previous article we analyzed how Foursquare fits into the 7 F’s of check-ins framework and proposed the first group of best practices. Here is the second part Check-ins and Location Based Marketing – “The 5 I’s process” Most check-in applications have a similar approach on how a business utilizes the platform. Before presenting additional foursquare best practices, we need to establish a systematic approach to work with these type of applications. We call this methodology “The 5 I’s process”, and in essence it is similar to other marketing methodologies but with slight adjustments [...]

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Foursquare – A marketer’s perspective and best practices

Why do our customers use foursquare? What is their motivation? See how foursquare fits “The 7 F’s of Check-ins” framework, and understand some best practices of foursquare for marketing professionals.

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Check-ins and Location-Based Marketing – a framework for marketers

Why are people sharing their location? What motivates customers to “check-in” and share their whereabouts with the world? Here is an abridged version of a check-in framework that will help you understand best practices in location-based marketing The “7 F’s of Check-ins” FrameworkThe most important drive for check-in, the main F, is FIND. Under FIND, we can distinguish the 7 F’s of checking in.Fun - Fame - Friends - Flirt - Fancying - Following - Freebies [...]

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Location Based Marketing – The need & definition

Looking at the need for Location Based Marketing (LBM) Defining and analyzing the concept of Location Based Marketing Location defined on the Marketing context

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Check-ins, Location Based Marketing and the F’ word

Check-ins, Location Based Marketing and the F’ word - exploring the motivation behind checking-in. Why are people sharing their location? a FUN Framework will allow marketers the use of check-in apps Functionality efficiently. Fun, Fame, Friends, Flirting, Freebies, Fancying, Follow

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Happy Holidays and Prosperous New Year – The LBS Way

My best wishes of peace and prosperity.

Check-in and Location Based Marketing – Lessons from the future

Check-ins, badges, Mayors, stamps on passports, rewards, and other new concepts from the past are flooding the net as the latest trend in location based services applied to marketing purposes. While looking at those new tools I had a strong sense of déjà vu, and I tried to learn some lessons from the future.

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