Online advertising is the fuel that keeps the internet economy machine running. But too many ads ruin the customer experience fostering the ad-blocking era. What is your responsibility as a marketing professional?
Do Groupon type of offers create long lasting customer relations? Are Daily Deals profitable for businesses? An overview. #Digital #Marketing #DailyDeals #Coupons
Here is an elegant workaround that uses QR Codes to help customers write reviews on Google+ Local using mobile devices. While this should be a simple task for Google+ app users, the functionality to write reviews on Google+ Local using…
While walking through the aisles of your local supermarket, you may notice a growing number of QR Codes on food packaging. Additionally, you will notice many people shopping around with mobile phones in their hands. That’s why placing QR Codes…
Ads with QR Codes are popping up everywhere. Some use QR Codes to their maximum potential while others completely ignore basic QR Codes best practices. When I begin to pay attention to how many QR Codes are displayed in NY…
The last post discussed the usage of NFC Tags for marketing purposes and included a video showing Foursquare check-ins with NFC Tags and QR Codes. We received a few emails asking how to implement these. Here is a quick guide.…
What is NFC and how can you use NFC Tags for marketing purposes? NFC stands for Near Field Communications and they have much in common with QR Codes. They are a conduit to connect the physical and digital worlds. They…
QR Codes Good Examples, anyone? After my last article, I received many emails all asking the same question: have you found any QR Codes good examples? The answer is yes. You can learn from mistakes and from marketers that are…
In the beginning somebody created an ad… The picture below shows an advertisement from Johns Hopkins Carey Business School. It was published in the June 10th printed edition of Advertising Age (page 11). Johns Hopkins University is a private institution…