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When Aesop downloaded an app and tried to navigate indoors…

Everybody speaks about Indoor Navigation, and most of them refer to a completely different concept. What is Indoor Navigation? What are the risk on confusing the users and the customers about what to expect from Indoor Navigation apps?

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Indoor Navigation: The new Gold rush? Part-2 – Ecosystem and opportunities.

Is Indoor navigation a viable business? What are the main business factors that will determine the broad adoption and success of indoor navigation solutions? What can we learn from the Location Based Services (LBS) experience?

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Indoor Navigation – The new gold rush? Part-1

Defining a strategy for indoor navigation. The changes in the Navigation / GPS - LBS (Location Based Services) ecosystem.

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On the quest for the 13.3 billion dollar Location Based Ecosystem.

In the quest for the 13.3 billion dollar Location Based Ecosystem. Looking for the path from Location Based Information to a real Location Based Democracy and how to create and use location base contextual valuable information.

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Location Based Social Networks – Building a Framework of Best Practices for Appropriate Business Models that Makes Money

How to Build a Framework of Best Practices and Appropriate Business Models that Makes Money on Location Based Social Networks. Analyzing what is the business objectives, the role of marketing and sales, and the portability of business models between markets

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Location Based Social Networks – Is Privacy Overrated? Rules for a New World

Is Privacy overrated? Ideas exchange on Privacy and Location Based and Location Aware Social Networks

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Another Location Based Services – Social Networking Business Model – Old meet Web2.0

This article (2008) presents an additional business model associated with a Location Based Social Network, this time applied to a mature market – your automobile GPS devices and fleet management.

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Location Based Services Value Chain – Part 3 – Business Models for Location Based Social Networking

Analysis of different business models to support Location Based Social Networking and Location Based Advertising

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Location Based Services Value Chain – Part 2.5 – The Case for Location Based Social Networking

The Case for Location Based Social Networking, an analysis of the feasibility of LBSN and customer value. Location Based Services serving Social Networks

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Location Based Services Value Chain – Part 2

Second part article showing the extended components of the value chain for location based services (LBS). Show the relationships between the main components of the LBS Value chain, and their sub-components, M2M providers, Maps, Personal Locator devices (PLD) and general considerations.

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