The last post discussed the usage of NFC Tags for marketing purposes and included a video showing Foursquare check-ins with NFC Tags and QR Codes. We received a few emails asking how to implement these. Here is a quick guide.
Why do you need Foursquare Check-ins with NFC Tags and QR Codes
One of our Foursquare check-in best practices recommends informing customers that they can check-in with Foursquare and the rewards they can get from doing so. Many businesses have the traditional light blue cling on the front window. The challenge is that the procedure to take a phone, open the app, wait for location acquisition, look for the venue, check-in, and confirm is long and tedious. In many cases, a customer may prefer to “leave it for next time”, particularly when not offered any special rewards to check-in. The problem is that the majority of the stores do not promote their specials outside the app. Even so if they have one, the customer doesn’t know about it and probably will not open the app.
Therefore, there needs to be a streamlined check-in process that makes it as easy and fast as possible. At the end of the day, this directly influences your customer’s experience.
Before we get started:
Before detailing how to facilitate Foursquare Check-ins with NFC Tags and QR Codes, consider the following:
- Promote the Check-ins outside AND inside your business.
- Inform your customers about your specials in Foursquare outside the app. The specials have a double function to attract customers to your business and to create a positive customer experience.
How do you facilitate Foursquare Check-ins with NFC Tags and QR Codes
For this example we will use the PROHIBITION Bar on 503 Columbus Avenue in New York as the MENG’s annual summer cocktail bash will be held there next month.
This is what you see when you look at a regular browser for this venue in Foursquare:
Take a note of the URL: “https://foursquare.com/v/prohibition/3fd66200f964a5203be81ee3″. The number at the end “3fd66200f964a5203be81ee3″ identifies this particular venue. We will use the base URL “http://m.foursquare.com/venue/” to create Foursquare Check-ins with NFC Tags and QR Codes. In our case this will be: http://m.foursquare.com/venue/3fd66200f964a5203be81ee3 for both the NFC and QR Codes.
Using QR Codes to Check-in with Foursquare
We are assuming that you have already read our best practices for QR Codes and will therefore go directly to the process.
To create this QR Code, I used a free service provided by QR Code Monkey because they allow me to easily include a logo as part of the QR Code.
In this screen, enter the URL we created before, upload your logo, and press Create QR Code.
The picture below shows the QR Code that was generated. Note that when scanned the code leads to the appropriate Foursquare venue.
Using NFC Tags to Check-in with Foursquare
We are assuming that you have already read our previous post on how to use NFC for marketing purposes and will go directly to the process.
In order to create the NFC Tag you will need:
- A NFC Tag that you can buy through many different online stores.
- A phone with NFC capabilities.
- An app to write the information on the NFC Tag.
There are many apps in the playstore that program NFC tags. If you use an app that is a task launcher, your customer will need to download the same task launcher before they can read the tag. This defies the whole purpose of an NFC Tag which is speed and simplicity.
For this exercise I used an App called TagWriter from NXP. This app allows you to write data that doesn’t require any task launcher to read it.
This is the process:
- Open the app TagWriter.
- Select “Create, Write and Store”.
- From the list select URI (do not select Bookmark).
- Enter the URL address we prepared.
- Put the phone on top of the NFC Tag.
- Close the app and put your phone on top of the tag to make sure the NFC Tag sends you to the right place.
Foursquare Check-ins with NFC Tags and QR Codes – Conclusion
We have now described here two different ways on how to facilitate Foursquare Check-ins with NFC Tags and QR Codes.
After you create the appropriate QR Code and program the NFC Tag, you need to embed them in a nice poster, coasters for the bar, or small tents for the tables. You need to determine the right specials for your customers and promote them throughout your advertising. As you can see, after we solved the technology part, there is still a huge marketing job to do.
If you have enjoyed this article, learned something, or even tried out your own NFC Tag or QR Code, please leave a comment, share your experience, ask a question or pass it along to your colleagues and friends. Thank you!