— A Marketing Best Practices MENGinar –


“Location Based Marketing: It’s Inevitable Role in Your Mix – The Evolution of the Hyper-Local”

with Claudio Schapsis, Chief Georilla Officer, Georillas

— 800 LBS Marketing 


Thursday, February 9th, Noon ET – ONLINE EVENT


Location Based Marketing emerged as one of the hottest trends in 2011, and to approach a constantly moving target market, you need mobile tools because business opportunities are fleeting. You need to be at the right place at the right time – all the time.

This MENGinar will deliver key learnings and best practices to incorporate Location as part of your marketing mix and help to separate technology facts from buzz fiction. It will highlight:

  • What to consider and how to choose a Location Based platform.
  • The use of Location Based Social Networks like foursquare as Location Based games as marketing tools.
  • How retailers are incorporating Location.
  • How to implement a Location Based Marketing campaign that does not require smartphones.
  • Defining metrics and measuring success
  • Using Location Intelligence in Market Research
  • Examples from the real world and best practices

Claudio Schapsis is the Chief Georilla Officer and founder of Georillas, a strategic Location Based Marketing group that helps businesses, agencies, and CMO’s implement Location Based Services into their marketing mix. A Market driven technology evangelist, speaker and writer; he integrates cutting edge technologies into marketing strategies, particularly in areas of digital/mobile marketing, location based marketing, and Location Based Services (LBS).


Claudio is a member of the Board of Directors of MENG and served as the Chairman of the 2010 and 2011 Location Business Summit and the Location Based Services Conference for Latin America in 2009, 2010 and 2011.