There is a Rabbi Hillel aphorism that is always in my mind “If I am not for myself, who will be for me? But if I am only for myself, who am I? If not now, when?”

For a year now, we are exchanging ideas about LBS and business models. From my first post I insisted that the reason of putting a business together is to make a profit. Foursquare and Techies Give Back joined forces and elevated the “profit” concept into something more meaningful. They transform profit into Value for their Community.

On December 13th, they’re organizing NY Tech Gives Back on behalf of a non-profit called CampInteractive – which empowers inner-city youth through outdoor activities and tech workshops. It’s a day where people can give back to the community by volunteering and donating.

While there are many ways to get involved, they are looking for sponsors for the foursquare leaderboard to help raise money for the cause. I urge you to contact Simon or Adam at to learn the details and how you can help.

Final Notes

Ec3:1 “… Everything has an appointed season, and there is a time for every matter under the heaven…” Spread the word, participate. This is the season to be for others. If not now, when???

Have a Happy Thanksgiving.