QR Codes Best Practices – 10 rules for marketing professionals

What are the most common mistakes and best practices while using QR codes for marketing purposes? I was at an airport in Chicago a few months ago when I saw a person kneeling in front of a sign. No, he…

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El mercado publicitario apunta a los celulares – Revista Lideres Ecuador

El mercado publicitario apunta a los celulares Este contenido ha sido publicado originalmente por Revista Líderes en la siguiente dirección: http://www.revistalideres.ec/mercados/mercado-publicitario-apunta-celulares_0_747525258.html En el salón Esmeraldas del Hotel JW Marriott, en el norte de Quito se llevó a cabo este miércoles…

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El marketing a la 2.0, también está en el país – MetroEcuador

El marketing a la 2.0, también está en el país Créalo o no, existen más teléfonos inteligentes en el mundo que cepillos de dientes. Mientras que de los primeros hay 5,3 billones de aparatos, de los utensilios de cuidado personal…

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Mobile Marketing in Ecuador – Newspaper

Con solo tocar la pantalla del celular, las demandas de los clientes se cumplen Publicado el 02/Agosto/2012 | 00:11 Marketing móvil a la vanguardia de las exigencias de hoy En Ecuador, cerca de 500 mil usuarios de telefonía móvil tienen…

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Marketing, Get Mobile or Die Stuck: How to Evolve in Revolutionary Times

Foursquare, Location Based Text messages, Geogames, tweets on maps, mobile apps, geo ads, and many other tools are available. Where do you start? As in any other marketing effort you start by defining the strategy regardless of the tools you are pushed to use. Your marketing strategy will determine the tools (not the other way around). A beginners guide

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Location Based Marketing: It’s Inevitable Role in Your Mix – The Evolution of the Hyper-Local

Location Based Marketing emerged as one of the hottest trends in 2011, and to approach a constantly moving target market, you need mobile tools because business opportunities are fleeting. You need to be at the right place at the right time - all the time. This MENGinar will deliver key learnings and best practices to incorporate Location as part of your marketing mix and help to separate technology facts from buzz fiction.

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Happy New Year – The LBS Way

Our best wishes for you! Happy New Year from Georillas - Location Based Marketing - Our 2012 card.

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The 5 i’s process for Location Based Marketing and Check-in Apps

This video presents a systematic approach to implement Check-in application and Location Based Marketing app such as Foursquare, Gowalla, Facebook Places, Yelp and many others.

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Location Based Marketing – 2 min introduction

A 2 minutes video introducing the basics on Location Based Marketing concept

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Mercadeo Basado en Localización

Un vídeo en español explicando en 2 minutos los conceptos de Mercadeo Basado en Localización.

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