Advertising

Johns Hopkins University Ad Gets an F in Mobile Marketing

In the beginning somebody created an ad… The picture below shows an advertisement from Johns Hopkins Carey Business School. It was published in the June 10th printed edition of Advertising Age (page 11). Johns Hopkins University is a private institution…

Read more

Marketing, Get Mobile or Die Stuck: How to Evolve in Revolutionary Times

Foursquare, Location Based Text messages, Geogames, tweets on maps, mobile apps, geo ads, and many other tools are available. Where do you start? As in any other marketing effort you start by defining the strategy regardless of the tools you are pushed to use. Your marketing strategy will determine the tools (not the other way around). A beginners guide

Read more

Location Based Marketing – The need & definition

Looking at the need for Location Based Marketing (LBM) Defining and analyzing the concept of Location Based Marketing Location defined on the Marketing context

Read more

So Facebook added Location. What’s next? Location Based Services for marketers 101

We live a mobile lifestyle in which immediate contact is important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?

Read more

Location Based Services Value Chain – Part 3 – Business Models for Location Based Social Networking

Analysis of different business models to support Location Based Social Networking and Location Based Advertising

Read more