beacons

Beacons – How to create an ecosystem around mobile location intelligence

How can we build an ecosystem around beacons-based location information? What are the foundations of a profitable location-based business model? Beacons, Audiobooks and a great solution for tourists Last week I presented an idea for Location Based Digital Rights Management.…

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Beacons Part 3: Giving your product the voice it desperately needs

What is the beacons main benefit? Business opportunities are fleeting by nature. You need to be at the right place, at the right time, delivering a message in context, all the time. Most of the customer journey today happens in a…

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Beacons and Marketing Part 2: How Retailers Can Bring Home the Beacons

Though they had a limited impact on last year’s holiday season, some expect 2016 to be a breakthrough year for beacons. Perhaps the most bullish proponent has been BI Intelligence, which believes the in-store devices will influence $40 billion in…

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Will 2016 be the Year of Beacons and Contextual Marketing? Pt. 1

What are beacons? What role they play in marketing and retail? An overview to beacons/iBeacons and other contextual marketing tools

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