BigData

Decoding your customers’ shopping DNA. Are Data Management Platforms (DMP) the ultimate solution?

** Topic: How DMP (Data Management Platforms) and DAP (Data Activation Platforms) can help you discover your customers’ sopping DNA ** I am a foodie who is always open to trying new flavors. Working with a diverse team gives me…

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Big Data – why is it a Big Deal for marketing professionals?

An overview of the role of Big Data in the marketing practice, how it creates competitive advantage, analytics and starting points. Originally posted in Pulse LinkedIn

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