Business Models

TO GROUPON OR NOT TO GROUPON – MORE THAN JUST A SHAKESPEAREAN QUESTION (Long Version).

Do Groupon type of offers create long lasting customer relations? Are Daily Deals profitable for businesses? An overview. #Digital #Marketing #DailyDeals #Coupons

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When Aesop downloaded an app and tried to navigate indoors…

Everybody speaks about Indoor Navigation, and most of them refer to a completely different concept. What is Indoor Navigation? What are the risk on confusing the users and the customers about what to expect from Indoor Navigation apps?

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Indoor Navigation: The new Gold rush? Part-2 – Ecosystem and opportunities.

Is Indoor navigation a viable business? What are the main business factors that will determine the broad adoption and success of indoor navigation solutions? What can we learn from the Location Based Services (LBS) experience?

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The Mobile Marketing Revolution and Location Intelligence – Seminar at Versailles

Over 120 persons RSVP to the VBC event in Miami I’ll post my comments here after the event. If you had the opportunity to participate, I’ll appreciate your feedback. What do you see in this map now? Thank you! Claudio…

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How location will enable milking more money from Social Networks

Location Based Information and social networks Why is location changing the business of social networking? Because it is the missing link between virtual societies and the real world. Once I can identify the location of each member of my community, I can easily find ways to make money from it.

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Indoor Navigation – The new gold rush? Part-1

Defining a strategy for indoor navigation. The changes in the Navigation / GPS - LBS (Location Based Services) ecosystem.

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Location in a Cloud – a Unique Approach to Provide Location-Related Information and Services

FOR LBS Service Providers and Developers - Exploring Xtify solutions - a company that is deriving location persistently from mobile devices, put them in a cloud and then build business rules around it. sourcing the location directly from the mobile device, rather than through the wireless carriers allows them to make location information available on a persistent and affordable basis.

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Will Location Based Social Networks be like the restaurant business industry? Check their menu!

Will Location Based Social Networks be like the restaurant business industry? Check their menu! "...Is there any parallel? Certainly there are LBSN for many tastes. There are gourmet types of Social Networks, others that appeal the masses, some that serve particular type of people, some are for dating, some are for business, some you need certain hardware to get in, and others that are by invitation only..."

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On the quest for the 13.3 billion dollar Location Based Ecosystem.

In the quest for the 13.3 billion dollar Location Based Ecosystem. Looking for the path from Location Based Information to a real Location Based Democracy and how to create and use location base contextual valuable information.

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Location Based Social Networks – Building a Framework of Best Practices for Appropriate Business Models that Makes Money

How to Build a Framework of Best Practices and Appropriate Business Models that Makes Money on Location Based Social Networks. Analyzing what is the business objectives, the role of marketing and sales, and the portability of business models between markets

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