Business

TO GROUPON OR NOT TO GROUPON – MORE THAN JUST A SHAKESPEAREAN QUESTION (Long Version).

Do Groupon type of offers create long lasting customer relations? Are Daily Deals profitable for businesses? An overview. #Digital #Marketing #DailyDeals #Coupons

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Check-ins, Location Based Marketing and the F’ word

Check-ins, Location Based Marketing and the F’ word - exploring the motivation behind checking-in. Why are people sharing their location? a FUN Framework will allow marketers the use of check-in apps Functionality efficiently. Fun, Fame, Friends, Flirting, Freebies, Fancying, Follow

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When Aesop downloaded an app and tried to navigate indoors…

Everybody speaks about Indoor Navigation, and most of them refer to a completely different concept. What is Indoor Navigation? What are the risk on confusing the users and the customers about what to expect from Indoor Navigation apps?

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So Facebook added Location. What’s next? Location Based Services for marketers 101

We live a mobile lifestyle in which immediate contact is important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?

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Indoor Navigation: The new Gold rush? Part-2 – Ecosystem and opportunities.

Is Indoor navigation a viable business? What are the main business factors that will determine the broad adoption and success of indoor navigation solutions? What can we learn from the Location Based Services (LBS) experience?

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The Mobile Marketing Revolution and Location Intelligence – Seminar at Versailles

Over 120 persons RSVP to the VBC event in Miami I’ll post my comments here after the event. If you had the opportunity to participate, I’ll appreciate your feedback. What do you see in this map now? Thank you! Claudio…

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Indoor Navigation – The new gold rush? Part-1

Defining a strategy for indoor navigation. The changes in the Navigation / GPS - LBS (Location Based Services) ecosystem.

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Location in a Cloud – a Unique Approach to Provide Location-Related Information and Services

FOR LBS Service Providers and Developers - Exploring Xtify solutions - a company that is deriving location persistently from mobile devices, put them in a cloud and then build business rules around it. sourcing the location directly from the mobile device, rather than through the wireless carriers allows them to make location information available on a persistent and affordable basis.

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Four Marketing Executives on Location Based Technologies

I have the privilege of belonging to MENG, the Marketing Executive Networking Group. MENG is a national network of top-level marketing executives. Last week I asked four senior marketing executives from the network how Location Based Services and Technologies will affect their practices.Without more introduction, here are their shots.

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Location Based Services Value Chain – Part 2.5 – The Case for Location Based Social Networking

The Case for Location Based Social Networking, an analysis of the feasibility of LBSN and customer value. Location Based Services serving Social Networks

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