We present here 13 tips based on recommended best practices and the lessons we’ve learned while implementing location-based games, particularly the SCVNGR app.SCVNGR is a simple game; you go places, do challenges, earn points and unlock rewards. SCVNGR is a very flexible platform that allows businesses and organizations to create challenges and offer rewards to their customers at specific locations. We used SCVNGR for a single large event, but you can create continuous challenges for many places like museums, zoos, restaurant chains, or neighborhoods.
A methodological marketing approach to foursquare check-ins, and 7 location based marketing best practices.In my previous article we analyzed how Foursquare fits into the 7 F’s of check-ins framework and proposed the first group of best practices. Here is the second part Check-ins and Location Based Marketing – “The 5 I’s process” Most check-in applications have a similar approach on how a business utilizes the platform. Before presenting additional foursquare best practices, we need to establish a systematic approach to work with these type of applications. We call this methodology “The 5 I’s process”, and in essence it is similar to other marketing methodologies but with slight adjustments [...]
Why are people sharing their location? What motivates customers to “check-in” and share their whereabouts with the world? Here is an abridged version of a check-in framework that will help you understand best practices in location-based marketing The “7 F’s of Check-ins” FrameworkThe most important drive for check-in, the main F, is FIND. Under FIND, we can distinguish the 7 F’s of checking in.Fun - Fame - Friends - Flirt - Fancying - Following - Freebies [...]