hyperlocal

Beacons – How to create an ecosystem around mobile location intelligence

How can we build an ecosystem around beacons-based location information? What are the foundations of a profitable location-based business model? Beacons, Audiobooks and a great solution for tourists Last week I presented an idea for Location Based Digital Rights Management.…

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Will 2016 be the Year of Beacons and Contextual Marketing? Pt. 1

What are beacons? What role they play in marketing and retail? An overview to beacons/iBeacons and other contextual marketing tools

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