Indoor Navigation

When Aesop downloaded an app and tried to navigate indoors…

Everybody speaks about Indoor Navigation, and most of them refer to a completely different concept. What is Indoor Navigation? What are the risk on confusing the users and the customers about what to expect from Indoor Navigation apps?

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Indoor Navigation: The new Gold rush? Part-2 – Ecosystem and opportunities.

Is Indoor navigation a viable business? What are the main business factors that will determine the broad adoption and success of indoor navigation solutions? What can we learn from the Location Based Services (LBS) experience?

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Indoor Navigation – The new gold rush? Part-1

Defining a strategy for indoor navigation. The changes in the Navigation / GPS - LBS (Location Based Services) ecosystem.

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