Foursquare, Location Based Text messages, Geogames, tweets on maps, mobile apps, geo ads, and many other tools are available. Where do you start? As in any other marketing effort you start by defining the strategy regardless of the tools you are pushed to use. Your marketing strategy will determine the tools (not the other way around). A beginners guide
A methodological marketing approach to foursquare check-ins, and 7 location based marketing best practices.In my previous article we analyzed how Foursquare fits into the 7 F’s of check-ins framework and proposed the first group of best practices. Here is the second part
Check-ins and Location Based Marketing – “The 5 I’s process”
Most check-in applications have a similar approach on how a business utilizes the platform. Before presenting additional foursquare best practices, we need to establish a systematic approach to work with these type of applications. We call this methodology “The 5 I’s process”, and in essence it is similar to other marketing methodologies but with slight adjustments [...]
Why do our customers use foursquare? What is their motivation? See how foursquare fits “The 7 F’s of Check-ins” framework, and understand some best practices of foursquare for marketing professionals.
Why are people sharing their location? What motivates customers to “check-in” and share their whereabouts with the world? Here is an abridged version of a check-in framework that will help you understand best practices in location-based marketing
The “7 F’s of Check-ins” FrameworkThe most important drive for check-in, the main F, is FIND. Under FIND, we can distinguish the 7 F’s of checking in.Fun - Fame - Friends - Flirt - Fancying - Following - Freebies [...]
Looking at the need for Location Based Marketing (LBM)
Defining and analyzing the concept of Location Based Marketing
Location defined on the Marketing context
LittleHavanaGuide’s partnership with Georillas to attract visitors to Little Havana in Miami via location based mobile marketing strategies
Check-ins, badges, Mayors, stamps on passports, rewards, and other new concepts from the past are flooding the net as the latest trend in location based services applied to marketing purposes. While looking at those new tools I had a strong sense of déjà vu, and I tried to learn some lessons from the future.