lbs

Location Based Marketing – The need & definition

Looking at the need for Location Based Marketing (LBM) Defining and analyzing the concept of Location Based Marketing Location defined on the Marketing context

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Happy Holidays and Prosperous New Year – The LBS Way

My best wishes of peace and prosperity.

The Mobile Marketing Revolution and Location Intelligence – Seminar at Versailles

Over 120 persons RSVP to the VBC event in Miami I’ll post my comments here after the event. If you had the opportunity to participate, I’ll appreciate your feedback. What do you see in this map now? Thank you! Claudio…

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On the quest for the 13.3 billion dollar Location Based Ecosystem.

In the quest for the 13.3 billion dollar Location Based Ecosystem. Looking for the path from Location Based Information to a real Location Based Democracy and how to create and use location base contextual valuable information.

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Four Marketing Executives on Location Based Technologies

I have the privilege of belonging to MENG, the Marketing Executive Networking Group. MENG is a national network of top-level marketing executives. Last week I asked four senior marketing executives from the network how Location Based Services and Technologies will affect their practices.Without more introduction, here are their shots.

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Another Location Based Services – Social Networking Business Model – Old meet Web2.0

This article (2008) presents an additional business model associated with a Location Based Social Network, this time applied to a mature market – your automobile GPS devices and fleet management.

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My list of Location Based Social Networking sites

A compilation of Location Based Social Networks, standalone LBS sites and Add-on to Facebook, Twitter, Flicker, and others.

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Location Based Services Value Chain – Part 3 – Business Models for Location Based Social Networking

Analysis of different business models to support Location Based Social Networking and Location Based Advertising

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Location Based Services Value Chain – Part 2.5 – The Case for Location Based Social Networking

The Case for Location Based Social Networking, an analysis of the feasibility of LBSN and customer value. Location Based Services serving Social Networks

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Location Based Services Value Chain – Part 2

Second part article showing the extended components of the value chain for location based services (LBS). Show the relationships between the main components of the LBS Value chain, and their sub-components, M2M providers, Maps, Personal Locator devices (PLD) and general considerations.

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