January 17, 2011 Blog Business, Facebook Places, Location Based Marketing, Location Based Services, Location Based Social Networking, Marketing, social networking 5 by Claudio Schapsis
Check-ins, Location Based Marketing and the F’ word - exploring the motivation behind checking-in. Why are people sharing their location? a FUN Framework will allow marketers the use of check-in apps Functionality efficiently. Fun, Fame, Friends, Flirting, Freebies, Fancying, Follow
August 26, 2010 Blog, Marketing Advertising, Business, Facebook Places, LBSN, Link - Social Networking, Location Based Services, Location Based Social Networking, Marketing, social networking 5 by Claudio Schapsis
We live a mobile lifestyle in which immediate contact is important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?
April 20, 2010 Blog, Featured Article Business Models, Facebook, Link - Social Networking, Location Based Social Networking, Marketing, Twitter 2 by Claudio Schapsis
Location Based Information and social networks
Why is location changing the business of social networking? Because it is the missing link between virtual societies and the real world. Once I can identify the location of each member of my community, I can easily find ways to make money from it.
May 27, 2009 Blog, Business Models Business Models, LBSN, Link - Social Networking, Location Based Services, Location Based Social Networking 2 by Claudio Schapsis
Will Location Based Social Networks be like the restaurant business industry? Check their menu!
"...Is there any parallel? Certainly there are LBSN for many tastes. There are gourmet types of Social Networks, others that appeal the masses, some that serve particular type of people, some are for dating, some are for business, some you need certain hardware to get in, and others that are by invitation only..."
January 25, 2009 Blog, Business Models, Xprt Business Models, LBSN, Location Based Social Networking 8 by Claudio Schapsis
How to Build a Framework of Best Practices and Appropriate Business Models that Makes Money on Location Based Social Networks.
Analyzing what is the business objectives, the role of marketing and sales, and the portability of business models between markets
January 20, 2009 Blog, Location Based Social Networking, Privacy, Xprt Location Based Social Networking, privacy 6 by Claudio Schapsis
Is Privacy overrated?
Ideas exchange on Privacy and Location Based and Location Aware Social Networks
January 11, 2009 Blog, Business Models Business Models, Location Based Services, Location Based Social Networking, navigation, social networking by Claudio Schapsis
ring a banana split and eating only the ice cream.I would like to refer you to the readers’ contributions on my post on business models for navigation devices combined with social networking. There, new applications were exposed, a few questions remained unanswered (wireless guys, your input please), and there is an amazing exchange of observations on what is Presence Marketing – how to use it combined with Location Based Social Networks, the extension of RFID applications, and Privacy concerns (my next topic).