Marketing

Positioning ad blocking to rescue publishers and save digital advertising

A digital advertising model that increase relevancy and revenues, decrease ad spamming, and make a better experience for everybody in the ecosystem.

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Big Data – why is it a Big Deal for marketing professionals?

An overview of the role of Big Data in the marketing practice, how it creates competitive advantage, analytics and starting points. Originally posted in Pulse LinkedIn

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QR Codes on food packaging – Two basic rules to follow

While walking through the aisles of your local supermarket, you may notice a growing number of QR Codes on food packaging. Additionally, you will notice many people shopping around with mobile phones in their hands. That’s why placing QR Codes…

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QR Codes best practices – horror stories from NY Subways

Ads with QR Codes are popping up everywhere. Some use QR Codes to their maximum potential while others completely ignore basic QR Codes best practices. When I begin to pay attention to how many QR Codes are displayed in NY…

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Foursquare Check-ins with NFC Tags and QR Codes a how to guide

The last post discussed the usage of NFC Tags for marketing purposes and included a video showing Foursquare check-ins with NFC Tags and QR Codes. We received a few emails asking how to implement these. Here is a quick guide.…

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NFC Tags for Marketing – things you need to know

What is NFC and how can you use NFC Tags for marketing purposes? NFC stands for Near Field Communications and they have much in common with QR Codes. They are a conduit to connect the physical and digital worlds. They…

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QR Codes Good Examples: Traditional Media Uses Mobile Marketing

QR Codes Good Examples, anyone? After my last article, I received many emails all asking the same question: have you found any QR Codes good examples? The answer is yes. You can learn from mistakes and from marketers that are…

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Johns Hopkins University Ad Gets an F in Mobile Marketing

In the beginning somebody created an ad… The picture below shows an advertisement from Johns Hopkins Carey Business School. It was published in the June 10th printed edition of Advertising Age (page 11). Johns Hopkins University is a private institution…

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QR Codes Best Practices – 10 rules for marketing professionals

What are the most common mistakes and best practices while using QR codes for marketing purposes? I was at an airport in Chicago a few months ago when I saw a person kneeling in front of a sign. No, he…

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Marketing, Get Mobile or Die Stuck: How to Evolve in Revolutionary Times

Foursquare, Location Based Text messages, Geogames, tweets on maps, mobile apps, geo ads, and many other tools are available. Where do you start? As in any other marketing effort you start by defining the strategy regardless of the tools you are pushed to use. Your marketing strategy will determine the tools (not the other way around). A beginners guide

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