Marketing

Location-Based Marketing Games Best Practices and Lessons Learned – a SCVNGR Experience

We present here 13 tips based on recommended best practices and the lessons we’ve learned while implementing location-based games, particularly the SCVNGR app.SCVNGR is a simple game; you go places, do challenges, earn points and unlock rewards. SCVNGR is a very flexible platform that allows businesses and organizations to create challenges and offer rewards to their customers at specific locations. We used SCVNGR for a single large event, but you can create continuous challenges for many places like museums, zoos, restaurant chains, or neighborhoods.

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Check-in marketing processes – 7 additional foursquare best practices

A methodological marketing approach to foursquare check-ins, and 7 location based marketing best practices.In my previous article we analyzed how Foursquare fits into the 7 F’s of check-ins framework and proposed the first group of best practices. Here is the second part Check-ins and Location Based Marketing – “The 5 I’s process” Most check-in applications have a similar approach on how a business utilizes the platform. Before presenting additional foursquare best practices, we need to establish a systematic approach to work with these type of applications. We call this methodology “The 5 I’s process”, and in essence it is similar to other marketing methodologies but with slight adjustments [...]

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Foursquare – A marketer’s perspective and best practices

Why do our customers use foursquare? What is their motivation? See how foursquare fits “The 7 F’s of Check-ins” framework, and understand some best practices of foursquare for marketing professionals.

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Check-ins and Location-Based Marketing – a framework for marketers

Why are people sharing their location? What motivates customers to “check-in” and share their whereabouts with the world? Here is an abridged version of a check-in framework that will help you understand best practices in location-based marketing The “7 F’s of Check-ins” FrameworkThe most important drive for check-in, the main F, is FIND. Under FIND, we can distinguish the 7 F’s of checking in.Fun - Fame - Friends - Flirt - Fancying - Following - Freebies [...]

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Location Based Marketing – The need & definition

Looking at the need for Location Based Marketing (LBM) Defining and analyzing the concept of Location Based Marketing Location defined on the Marketing context

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LittleHavanaGuide’s new partnership with Georillas to attract visitors to Little Havana via location based mobile marketing strategies

LittleHavanaGuide’s partnership with Georillas to attract visitors to Little Havana in Miami via location based mobile marketing strategies

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Check-ins, Location Based Marketing and the F’ word

Check-ins, Location Based Marketing and the F’ word - exploring the motivation behind checking-in. Why are people sharing their location? a FUN Framework will allow marketers the use of check-in apps Functionality efficiently. Fun, Fame, Friends, Flirting, Freebies, Fancying, Follow

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Check-in and Location Based Marketing – Lessons from the future

Check-ins, badges, Mayors, stamps on passports, rewards, and other new concepts from the past are flooding the net as the latest trend in location based services applied to marketing purposes. While looking at those new tools I had a strong sense of déjà vu, and I tried to learn some lessons from the future.

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So Facebook added Location. What’s next? Location Based Services for marketers 101

We live a mobile lifestyle in which immediate contact is important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?

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How location will enable milking more money from Social Networks

Location Based Information and social networks Why is location changing the business of social networking? Because it is the missing link between virtual societies and the real world. Once I can identify the location of each member of my community, I can easily find ways to make money from it.

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