mobile 2.0

QR Codes best practices – horror stories from NY Subways

Ads with QR Codes are popping up everywhere. Some use QR Codes to their maximum potential while others completely ignore basic QR Codes best practices. When I begin to pay attention to how many QR Codes are displayed in NY…

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Foursquare Check-ins with NFC Tags and QR Codes a how to guide

The last post discussed the usage of NFC Tags for marketing purposes and included a video showing Foursquare check-ins with NFC Tags and QR Codes. We received a few emails asking how to implement these. Here is a quick guide.…

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NFC Tags for Marketing – things you need to know

What is NFC and how can you use NFC Tags for marketing purposes? NFC stands for Near Field Communications and they have much in common with QR Codes. They are a conduit to connect the physical and digital worlds. They…

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QR Codes Good Examples: Traditional Media Uses Mobile Marketing

QR Codes Good Examples, anyone? After my last article, I received many emails all asking the same question: have you found any QR Codes good examples? The answer is yes. You can learn from mistakes and from marketers that are…

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Location Based Services Value Chain – Part 2

Second part article showing the extended components of the value chain for location based services (LBS). Show the relationships between the main components of the LBS Value chain, and their sub-components, M2M providers, Maps, Personal Locator devices (PLD) and general considerations.

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Location Based Services Value Chain – Part 1

First part article showing the main components of the value chain for location based services (LBS). Define and show the relationships between the main components of the LBS Value chain, the LBS service provider or developer, the data carrier ( a cellular provider like T-Mobile, AT&T, etc), and the customer.

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