mobile advertising

Mobile Location Based Marketing – Why we must evolve from Points of Interest (POIs)

Location Based Marketing - The concept is really simple. We identify a place on a map, create a virtual fence (geofence) around it, and call it a Point of Interest (POI). But, is location information alone enough to create context? Do latitude and longitude still provide the ultimate marketing signal?

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Political Ads: How Location-Based Mobile Marketing can provide a Sustainable Competitive Advantage

How can location-based marketing help a political candidate in election times? Why is location a key component in a political campaign utilizing mobile marketing? Political Ads – In the beginning The first known democracy in the world was developed in…

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Positioning ad blocking to rescue publishers and save digital advertising

A digital advertising model that increase relevancy and revenues, decrease ad spamming, and make a better experience for everybody in the ecosystem.

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Online advertising and ad-blockers. Can you have one without the other?

Online advertising is the fuel that keeps the internet economy machine running. But too many ads ruin the customer experience fostering the ad-blocking era. What is your responsibility as a marketing professional?

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Johns Hopkins University Ad Gets an F in Mobile Marketing

In the beginning somebody created an ad… The picture below shows an advertisement from Johns Hopkins Carey Business School. It was published in the June 10th printed edition of Advertising Age (page 11). Johns Hopkins University is a private institution…

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