mobile marketing

Foursquare Check-ins with NFC Tags and QR Codes a how to guide

The last post discussed the usage of NFC Tags for marketing purposes and included a video showing Foursquare check-ins with NFC Tags and QR Codes. We received a few emails asking how to implement these. Here is a quick guide.…

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NFC Tags for Marketing – things you need to know

What is NFC and how can you use NFC Tags for marketing purposes? NFC stands for Near Field Communications and they have much in common with QR Codes. They are a conduit to connect the physical and digital worlds. They…

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QR Codes Good Examples: Traditional Media Uses Mobile Marketing

QR Codes Good Examples, anyone? After my last article, I received many emails all asking the same question: have you found any QR Codes good examples? The answer is yes. You can learn from mistakes and from marketers that are…

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Johns Hopkins University Ad Gets an F in Mobile Marketing

In the beginning somebody created an ad… The picture below shows an advertisement from Johns Hopkins Carey Business School. It was published in the June 10th printed edition of Advertising Age (page 11). Johns Hopkins University is a private institution…

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QR Codes Best Practices – 10 rules for marketing professionals

What are the most common mistakes and best practices while using QR codes for marketing purposes? I was at an airport in Chicago a few months ago when I saw a person kneeling in front of a sign. No, he…

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