navigation

When Aesop downloaded an app and tried to navigate indoors…

Everybody speaks about Indoor Navigation, and most of them refer to a completely different concept. What is Indoor Navigation? What are the risk on confusing the users and the customers about what to expect from Indoor Navigation apps?

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Indoor Navigation: The new Gold rush? Part-2 – Ecosystem and opportunities.

Is Indoor navigation a viable business? What are the main business factors that will determine the broad adoption and success of indoor navigation solutions? What can we learn from the Location Based Services (LBS) experience?

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Indoor Navigation – The new gold rush? Part-1

Defining a strategy for indoor navigation. The changes in the Navigation / GPS - LBS (Location Based Services) ecosystem.

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More on Business Models for GPS navigation devices, Location Based Social Networking and RFID applications

ring a banana split and eating only the ice cream.I would like to refer you to the readers’ contributions on my post on business models for navigation devices combined with social networking. There, new applications were exposed, a few questions remained unanswered (wireless guys, your input please), and there is an amazing exchange of observations on what is Presence Marketing – how to use it combined with Location Based Social Networks, the extension of RFID applications, and Privacy concerns (my next topic).

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