Beacons and Marketing Part 2: How Retailers Can Bring Home the Beacons

Though they had a limited impact on last year’s holiday season, some expect 2016 to be a breakthrough year for beacons. Perhaps the most bullish proponent has been BI Intelligence, which believes the in-store devices will influence $40 billion in…

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QR Codes on food packaging – Two basic rules to follow

While walking through the aisles of your local supermarket, you may notice a growing number of QR Codes on food packaging. Additionally, you will notice many people shopping around with mobile phones in their hands. That’s why placing QR Codes…

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