Scanning

QR Codes best practices – horror stories from NY Subways

Ads with QR Codes are popping up everywhere. Some use QR Codes to their maximum potential while others completely ignore basic QR Codes best practices. When I begin to pay attention to how many QR Codes are displayed in NY…

Read more

Foursquare Check-ins with NFC Tags and QR Codes a how to guide

The last post discussed the usage of NFC Tags for marketing purposes and included a video showing Foursquare check-ins with NFC Tags and QR Codes. We received a few emails asking how to implement these. Here is a quick guide.…

Read more

NFC Tags for Marketing – things you need to know

What is NFC and how can you use NFC Tags for marketing purposes? NFC stands for Near Field Communications and they have much in common with QR Codes. They are a conduit to connect the physical and digital worlds. They…

Read more

QR Codes Good Examples: Traditional Media Uses Mobile Marketing

QR Codes Good Examples, anyone? After my last article, I received many emails all asking the same question: have you found any QR Codes good examples? The answer is yes. You can learn from mistakes and from marketers that are…

Read more

QR Codes Best Practices – 10 rules for marketing professionals

What are the most common mistakes and best practices while using QR codes for marketing purposes? I was at an airport in Chicago a few months ago when I saw a person kneeling in front of a sign. No, he…

Read more