December 13, 2010 Blog best practices, check-in, foursquare, LBM, Location Based Marketing, Location Based Services, Marketing, social networking 5 by Claudio Schapsis
Check-ins, badges, Mayors, stamps on passports, rewards, and other new concepts from the past are flooding the net as the latest trend in location based services applied to marketing purposes. While looking at those new tools I had a strong sense of déjà vu, and I tried to learn some lessons from the future.
January 11, 2009 Blog, Business Models Business Models, Location Based Services, Location Based Social Networking, navigation, social networking by Claudio Schapsis
ring a banana split and eating only the ice cream.I would like to refer you to the readers’ contributions on my post on business models for navigation devices combined with social networking. There, new applications were exposed, a few questions remained unanswered (wireless guys, your input please), and there is an amazing exchange of observations on what is Presence Marketing – how to use it combined with Location Based Social Networks, the extension of RFID applications, and Privacy concerns (my next topic).
December 15, 2008 Blog, Business Models, Xprt Advertising, Business Models, lbs, Location Based Services, social networking, WEB 2.0 8 by Claudio Schapsis
December 7, 2008 Blog, Location Based Social Networking, Xprt Business, lbs, privacy, social networking, technology 10 by Claudio Schapsis
November 28, 2008 Blog, Business Models, Xprt Business, lbs, M2M, Maps, Marketing, mobile 2.0, social networking 10 by Claudio Schapsis
First part article showing the main components of the value chain for location based services (LBS). Define and show the relationships between the main components of the LBS Value chain, the LBS service provider or developer, the data carrier ( a cellular provider like T-Mobile, AT&T, etc), and the customer.