social networking

Check-ins, Location Based Marketing and the F’ word

Check-ins, Location Based Marketing and the F’ word - exploring the motivation behind checking-in. Why are people sharing their location? a FUN Framework will allow marketers the use of check-in apps Functionality efficiently. Fun, Fame, Friends, Flirting, Freebies, Fancying, Follow

Read more

Check-in and Location Based Marketing – Lessons from the future

Check-ins, badges, Mayors, stamps on passports, rewards, and other new concepts from the past are flooding the net as the latest trend in location based services applied to marketing purposes. While looking at those new tools I had a strong sense of déjà vu, and I tried to learn some lessons from the future.

Read more

So Facebook added Location. What’s next? Location Based Services for marketers 101

We live a mobile lifestyle in which immediate contact is important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?

Read more

More on Business Models for GPS navigation devices, Location Based Social Networking and RFID applications

ring a banana split and eating only the ice cream.I would like to refer you to the readers’ contributions on my post on business models for navigation devices combined with social networking. There, new applications were exposed, a few questions remained unanswered (wireless guys, your input please), and there is an amazing exchange of observations on what is Presence Marketing – how to use it combined with Location Based Social Networks, the extension of RFID applications, and Privacy concerns (my next topic).

Read more

Location Based Services Value Chain – Part 3 – Business Models for Location Based Social Networking

Analysis of different business models to support Location Based Social Networking and Location Based Advertising

Read more

Location Based Services Value Chain – Part 2.5 – The Case for Location Based Social Networking

The Case for Location Based Social Networking, an analysis of the feasibility of LBSN and customer value. Location Based Services serving Social Networks

Read more

Location Based Services Value Chain – Part 2

Second part article showing the extended components of the value chain for location based services (LBS). Show the relationships between the main components of the LBS Value chain, and their sub-components, M2M providers, Maps, Personal Locator devices (PLD) and general considerations.

Read more

Location Based Services Value Chain – Part 1

First part article showing the main components of the value chain for location based services (LBS). Define and show the relationships between the main components of the LBS Value chain, the LBS service provider or developer, the data carrier ( a cellular provider like T-Mobile, AT&T, etc), and the customer.

Read more