technology

QR Codes best practices – horror stories from NY Subways

Ads with QR Codes are popping up everywhere. Some use QR Codes to their maximum potential while others completely ignore basic QR Codes best practices. When I begin to pay attention to how many QR Codes are displayed in NY…

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Foursquare Check-ins with NFC Tags and QR Codes a how to guide

The last post discussed the usage of NFC Tags for marketing purposes and included a video showing Foursquare check-ins with NFC Tags and QR Codes. We received a few emails asking how to implement these. Here is a quick guide.…

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NFC Tags for Marketing – things you need to know

What is NFC and how can you use NFC Tags for marketing purposes? NFC stands for Near Field Communications and they have much in common with QR Codes. They are a conduit to connect the physical and digital worlds. They…

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QR Codes Good Examples: Traditional Media Uses Mobile Marketing

QR Codes Good Examples, anyone? After my last article, I received many emails all asking the same question: have you found any QR Codes good examples? The answer is yes. You can learn from mistakes and from marketers that are…

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Johns Hopkins University Ad Gets an F in Mobile Marketing

In the beginning somebody created an ad… The picture below shows an advertisement from Johns Hopkins Carey Business School. It was published in the June 10th printed edition of Advertising Age (page 11). Johns Hopkins University is a private institution…

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Indoor Navigation – The new gold rush? Part-1

Defining a strategy for indoor navigation. The changes in the Navigation / GPS - LBS (Location Based Services) ecosystem.

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Location in a Cloud – a Unique Approach to Provide Location-Related Information and Services

FOR LBS Service Providers and Developers - Exploring Xtify solutions - a company that is deriving location persistently from mobile devices, put them in a cloud and then build business rules around it. sourcing the location directly from the mobile device, rather than through the wireless carriers allows them to make location information available on a persistent and affordable basis.

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Location Based Services Value Chain – Part 2.5 – The Case for Location Based Social Networking

The Case for Location Based Social Networking, an analysis of the feasibility of LBSN and customer value. Location Based Services serving Social Networks

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